Portfolio Unit 1: Article Critique Essay

substance ab go forr interfaces and consumer perceptions of online storesThe role of telepresenceKIL-SOO SUH and SUNHYE CHANG School of Business, Yonsei University, Seoul, KoreaOffice of command Affairs, Yonsei University, Seoul, KoreaBehaviour & Information Technology, Vol. 25, no(prenominal) 2, March-April 2006 pages 99 1131. Overview of ArticleThe member scripted by Kil-Soo Suh and Sunhye Chang argon well fixed out, and easy to read. I feel that they stupefy do the hold interesting equal to keep people interested expert from the arising and reading further. I conceptualize that the writers choice to intake many facts from the start is a good choice as it helps to keep readers intrigued. The title for the word whitethorn non be the best choice, plainly is indeed very direct with what they be trying to provide readers with.The writers continue, with a haplessened introduction, theoretical accent and hypotheses with reclaimable cultivation as well as useful r eferences in there formulate. The writers bewilder utilise explore to provide references to there work which is vastly positive and gives readers further learning on the field of honor.The word was written in the year 2006 and is about the consumers perceptions about online stores and obtain online. Over time consumers have go bad more and more accustomed to apply the internet and shopping online and this denomination explains what cosmopolitan consumers once feargond about using much(prenominal) a tool to make day-to-day transactions.The articles gives readers examples of questions and also the results to them. This can help readers into a interrupt understanding about the subject of user interfaces and consumer perceptions of online stores. The writers have chosen to use quantitative as well as qualitative methods to show there use of questionnaires and results. The articles descriptions about certain information such as user interface and telepresence argon well d escribed with references, examples and also diagrams which are clear and easy to follow.2. Strengths and Weaknesses2.1 Weaknessesa. Although the article starts glum well, introducing the reader into the subject, it does start to become quite repetitive half way through.b. Whereas the inquiry seems to be done well, the theoretical background and hypotheses have come up a little short on information.c. With read to the questionnaires and entropy tables of results, the methodology for the overall article seemed to be based on both quantitative and qualitative methods. However, I install that the quantitative information given was not sufficient enough for the reader.d. The literature use may not be as appealing to e.g a younger audition who may want to read shorter paragraphs and less(prenominal) overall.e. The article may seem to be now a little outdated for readers make up though it has useful information.2.2 Strengthsa. The look into has been done well and is also suitabl y referenced, making it easy for readers to follow and research on there own if they respect to with the research information provided.b. Towards the end of the article the writers have a heading future day research directions. With the information provided in this short to be continued styled paragraph impart help encourage any readers that are enjoying the article to read further, and maybe to even research the subject further themselves.c. Although the article is to some extent outdated at the time of my self reading it, I think that it still provides the reader with relevant and precise information.3. Recommendationsa. By keeping the article short could mean appealing to a wider audienceb. I feel that if the aims where stick out clearer at the start of the article, it would be even easier for the reader to get into it.c. Producing make better research methods as well as a better background on the subject will also have been better suited to this particular article.d. chang ing the literature to better suit a younger more open audience. I feel that the article should be better suited to the reader than the writer.e. Although there is quantitative and qualitative data within the article itself, I feel that the writers could have made better use of the information by applying more time to the qualitative data rather than focusing more on quantitative data.