Toyota Vietnam

In today gondolas industry, Toyota is well-known not alone in Asia but also tout ensemble over the world. Established sevener decades ago, we could say that Toyota brand has been appe ard most of countries all over the world, and they have a big influence on automobiles industry. Beside the success of Toyota through decades, Toyota has faced with many a(prenominal) obstacle that affect strongly on its reputation in a few course of instructions sticker. Overview Toyota was found by Sakichi Toyoda. It traces the companys development through 1937, when Toyota get to Co. Ltd was established with the mission is to make maximum long-term profits for its stockholders and be a good integrated citizen. In 1950, a Toyota motor sale Co. , Ltd was built because the company faces a financial crisis. After thirty years, Toyota beat back Co. , Ltd and Toyota motor sale Co. , Ltd be merged into Toyota Motor conjunction, 1982. The director of Toyota Corporation is Mr. Fujio Cho. Today, Toyota is the worlds second or third largest automobiles manufacturer in both social unit sales and in net sales, and the No. 1 seller of retail vehicles in the US.It produces over 5. 5 million vehicles per year. Toyota Motor Vietnam (tobacco mosaic virus) was established in 1995 and official opening in October 1996. President is Mr. Akito Tachibana. Vietnam Toyotas intersection point includes Hiace, Camry, Corolla Altis, Innova, Vios and Fortuner (Locally-produced models)and state of matter Cruiser, Hilux (Imported models), with a productionion capacity of 20,000 vehicles/year. tobacco mosaic virus is possessed by tether associates Toyota Motor Corporation (70%), Vietnam Engine and Agricultural Machinery Corporation VEAM (20%), KUO Singapore Pte. Ltd (10%). point issues The first root task which Toyota Vietnam encounters is business ethics. tobacco mosaic virus is irresponsible in securing the customers safety. Although, during production process, the company detected 3 se riously technical flaws which are involved in safety standard contents, they still passed the decision to order faulty cars to the market. At the time 2006- 2011, Innova and Fortuner cars were disemboweling lots of demands by convenient designs, commensurate price.It led TMVs sale productivity last year up to 31,000 cars for Innova series that occupied 1/3 market dispense in Vietnam, according to bbc. co. uk/Vietnamese- article in 8th April 12, 2011. That means TMV get lots of profit from those attracted products but users lives are threatening when driving. Moreover, the worry is just exposed to public by an employee who discontented with the irresponsibility of company. It leads the government entering into the investigations. The company brand was broken down and TMV started losing the customers loyalty.However, in a press conference, Mr. Tadashi Yoshida- production director of TMV affirmed that if at that place are any accidents which are defined relating to those technic al faults by authorities, TMV willing take the responsibility. That means the rights of customers arent respected the safety of thousands of consumers are not concentrated on. The second root problem which Toyota Vietnam is facing is gentlemans gentleman. In an organization, the human factor is the core in whole processes from production to management. Their military unit and contribution are invaluable to the growth of company.However, TMV is losing themselves far outside their working philosophy To employees, we always record and respect each undivideds efforts and contribution in our success. In the case thousands faulty cars recently, Le Van Tach-an engineer of TMV find out serious faults which will affect to users safety, and send suggestion to stop manufacturing and recall the faulty cars to settle on immediately. But, the managers dont heed feedbacks, ideas, or opinions to solve problems effectively. They tend to trim down Mr. Tach many times, and have arbitrary decis ions.That means employees contributions in TMV success arent focus. Therefore, the company has to face heavy criticisms. Solution Toyota cooperation offers several(prenominal) handling there problem including the external and the internal problems. Firstly, Toyota has some antecedent for external issue. To customers, the dodge carry the title Customer first which includes creating a complaint center for receiving, handling any customers complaints and solving problem with a good and friendly attitude. In addition, the complaint center also handles the employees suggestion. gain more, they could organize some corporate social responsibility programs to gain back their reputation and create a new responsibility image in communitys heart. Besides, they also need to do promotion to attract more customers. To employees, they should always record and respect each individuals efforts and contribution in our success. This human-being business view point has made our active contributions f or the society as the good citizen at the local community with 3 outstanding targets Customers satisfaction Active contributions to Vietnams automobile industry and to Vietnam society.Secondly, Toyota has a strategy to solve the internal problem. In human resources strategy, Toyota divided into eight areas such as takingss and scholarship, training, hiring, the performance management process, corporate culture, leadership development and succession, retention, risk assessment. However, basing on the published article, we can go out that TMV only need to execute in some palm include rewards and recognition, training, and the performance management process. The purpose of any corporate reward process is to encourage and incent the right behaviors and to discourage the negative ones.Its important for the reward process to incent the gathering of information about problems. Its equally important to reward employees who are successful in getting executives to take immediate action on negative information. Toyota can use rewards and recognition for the ones who can contribute the ideas of Cost-cutting, for example. Secondly, for training process, Toyota is celebrated for its four-step cycle plan/do/check/act but clearly the training among managers now demand to focus more on the last two.In addition, in an environs where safety is paramount, everyone should have been trained on the symptoms of groupthink and how to avoid the excess discounting or ignoring of negative external safety information. Finally, Performance management processes identify problem behaviors before they get out of hand, measure responsiveness to negative information, proclaim groupthink type errors. Toyota doing so well, maybe for the time by time the strategy out of dates so retention and improving the current customers needs. Implementation The murder of the strategy of Toyota should follow the ime illustrated by the the chart below. Conclusion General speaking, Toyotas problems are the lessons for all of corporations in automobiles industry in particular and for all corporations in the world in general.Through those issues, we can conclude with three lessons. Firstly, the companies should not neglect the quality control, even though a famous brand. Secondly, they should not accelerate the market share without focusing on product quality control. Finally, they should build and protect the essence of the brand which is the strength of the brand, which is the product quality in the case of Toyota.Work citedhttp//www.bbc.co.uk/vietnamese/vietnam/2011/04/110408_toyotavietnam_recall.shtml http//www.tinmoi.vn/6-ldquochieurdquo-Toyota-dung-de-doi-pho-voi-con-loc-trieu-hoi-xe-04177312.html http//www.tienphong.vn/Xe-Hoi/533817/Toyota-se-nga-ngua-o-VN-vi-bi-tay-chay-.html http//vietbao.vn/Kinh-te/Toyota-cho-rang-xe-bi-to-loi-khong-can-thu-hoi/75283550/87/ http//vietbao.vn/Kinh-te/Toyota-VN-xin-thu-hoi-xe-bi-to-dinh-loi-nghiem-trong/75284215/87/ http//vietbao.vn/Kinh- te/Toyota-Viet-Nam-van-lap-lo-thong-tin/75283765/87/ http//tuoitrenews.vn/cmlink/tuoitrenews/business/toyota-vietnam-technical-flaws-spark-public-outrage-1.26622 http//tuoitrenews.vn/cmlink/tuoitrenews/business/vietnam-must-inspect-toyota-over-technical-faults-1.26804