Retailers Add Value for the Customers-Free-Samples for Students

Question: How do retailers add value to the product bought by consumers ? Answer: Marketing Management Retailers add value for the customers by offering services and help in product selection. It can also be easy to increase the perception of the customers by making shopping experience of the customers convenient. Shopping experience can be convenient by offering free delivery or by giving an online shopping option. Retailers can compare shopping to allow the customers so that they can analyze the different options that are available. Value of the product is also enhanced when retailer provides services like free delivery, repair and also advice. Retail salespersons are given training so that they can explain to the customers that how products can satisfy the wants of the customers (Pearson, 2016). Retailers can add important role in the supply chain and present a proper connection between producers and consumers by offering the environment in which exchange can take place. The retailer has a great role in creating time, place and utility. Retailers also take into consideration functions of marketing so that consumers can avail the advantage by making a broad array of the products that are offered to the customers. It is seen that if there is a broad array of the products then it can be easy to enhance the overall satisfaction level of the customers and by this customer experience also enhances effectively (Porter Kramer, 2019). So, it is analyzed that the major factor by which the retailers can add value to the products is by offering the products for free at their home. It enhances the overall shopping experience for the customers. References Pearson, S. (2016).Building brands directly: creating business value from customer relationships. Springer. Porter, M. E., Kramer, M. R. (2019). Creating shared value. InManaging Sustainable Business(pp. 327-350). Springer, Dordrecht.